{"id":112,"date":"2025-02-13T21:58:44","date_gmt":"2025-02-13T21:58:44","guid":{"rendered":"https:\/\/chiarapravlik.fastlinks.ca\/?page_id=112"},"modified":"2025-02-20T09:14:07","modified_gmt":"2025-02-20T09:14:07","slug":"cb-rebrand","status":"publish","type":"page","link":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/cb-rebrand\/","title":{"rendered":"CB Rebrand"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;135deg&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 0%|gcid-c246323b-c8b2-49c6-9f39-04ad46e4997e 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/creative-director-12.jpg&#8221; parallax=&#8221;on&#8221; custom_margin=&#8221;5vw|5vw|5vw|5vw|true|true&#8221; custom_margin_tablet=&#8221;||||true|true&#8221; custom_margin_phone=&#8221;0%|0%|0%|0%|true|true&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;6vw|6vw|6vw|6vw|true|true&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{%22gcid-1b3c32b3-47a7-43a2-aa95-46c707124d7b%22:%91%22background_color%22,%22background_color_gradient_stops%22,%22background_color%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-b11513af-1b2a-4de7-ba7d-a80ed7bd01a9%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22background_color_gradient_stops%22%93,%22gcid-c246323b-c8b2-49c6-9f39-04ad46e4997e%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(214,231,238,0.95)&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;6%|6%|6%|6%|true|true&#8221; scroll_vertical_motion=&#8221;0|50|50|100|1|0|-1&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;492344f6-0838-4d86-85fa-907615fe95ae&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Clothing Bar Boutique Rebrand<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8df45aa4-2cf8-4175-a026-d5fd00078dec&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;947px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\"><span>Clothing Bar Boutique is a stylish, contemporary retail space that curates fashion-forward pieces while maintaining a warm and inviting brand presence. The goal of this rebrand was to modernize the boutique\u2019s visual identity, ensuring it reflected the brand\u2019s aesthetic, values, and personality. The updated branding aimed to enhance recognizability, create a cohesive brand system, and appeal to its target audience with a fresh yet timeless look.<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><em>This project was done in collaboration with Hannah Vidallo<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;123px&#8221; custom_margin=&#8221;-74px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;52px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;The Process:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;EB Garamond|800|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;40px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Project Info&#8221; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-63px|||||&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;1. Research &#038; Brand Analysis&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|on||||||&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8df45aa4-2cf8-4175-a026-d5fd00078dec&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;1082px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-pm-slice=\"1 3 []\"><span>I conducted an in-depth analysis of Clothing Bar Boutique\u2019s existing branding, identifying strengths and areas for improvement. Research included:<\/span><\/p>\n<ul data-spread=\"false\">\n<li>\n<p><span>Evaluating the current visual identity and customer perception.<\/span><\/p>\n<\/li>\n<li>\n<p><span>Analyzing competitor brands for industry insights.<\/span><\/p>\n<\/li>\n<li>\n<p><span>Understanding the boutique\u2019s unique selling points and target demographic.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/CBIdeation.jpg&#8221; title_text=&#8221;CBIdeation&#8221; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;gcid-649cc733-e42a-4379-a110-56be4153271c&#8221; hover_overlay_color=&#8221;rgba(214,231,238,0.89)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;56%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22overlay_icon_color%22,%22overlay_icon_color%22%93}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;2. Concept Development &#038; Ideation&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|on||||||&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8df45aa4-2cf8-4175-a026-d5fd00078dec&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;1082px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-pm-slice=\"1 3 []\"><span>Drawing from the research insights, I developed a branding concept that emphasized sophistication, creativity, and approachability. The concept explored:<\/span><\/p>\n<ul data-spread=\"false\">\n<li>\n<p><span>A modern typographic treatment with a balance of structure and fluidity.<\/span><\/p>\n<\/li>\n<li>\n<p><span>A color palette reflecting earthy, muted tones to convey warmth and reliability.<\/span><\/p>\n<\/li>\n<li>\n<p><span>Playful yet refined elements to make the brand feel dynamic <\/span><\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/Primary-1-e1739485363296.png&#8221; title_text=&#8221;Primary (1)&#8221; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;gcid-649cc733-e42a-4379-a110-56be4153271c&#8221; hover_overlay_color=&#8221;rgba(214,231,238,0.89)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22overlay_icon_color%22,%22overlay_icon_color%22%93}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;3. Logo &#038; Identity System&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|on||||||&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8df45aa4-2cf8-4175-a026-d5fd00078dec&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;1082px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-pm-slice=\"1 3 []\"><span>The rebrand introduced three key logo variations:<\/span><\/p>\n<ul data-spread=\"false\">\n<li>\n<p><span><strong>Primary Logo<\/strong><\/span><span>: The full brand name with a structured yet organic flow, incorporating a visual \u2018bar\u2019 element to reinforce the boutique\u2019s name.<\/span><\/p>\n<\/li>\n<li>\n<p><span><strong>Secondary Logo<\/strong><\/span><span>: A variation emphasizing different typographic arrangements for flexibility.<\/span><\/p>\n<\/li>\n<li>\n<p><span><strong>Submark<\/strong><\/span><span>: A compact version designed for smaller applications such as social media icons, packaging, and signage.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/Primary.png&#8221; title_text=&#8221;Primary&#8221; show_in_lightbox=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;gcid-649cc733-e42a-4379-a110-56be4153271c&#8221; hover_overlay_color=&#8221;rgba(214,231,238,0.89)&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;69%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22overlay_icon_color%22,%22overlay_icon_color%22%93}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;4. Typography &#038; Color Palette&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|on||||||&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8df45aa4-2cf8-4175-a026-d5fd00078dec&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;1082px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"project-module module text project-module-text align- js-project-module e2e-site-project-module-text\">\n<div class=\"rich-text js-text-editable module-text\">\n<div>\n<p data-pm-slice=\"1 3 []\"><span>The typography blends bold, geometric letterforms with soft, rounded details, creating a strong yet inviting presence. The color palette consists of:<\/span><\/p>\n<ul data-spread=\"false\">\n<li>\n<p><span><strong>Deep Green<\/strong><\/span><span>: Symbolizing stability, growth, and sophistication.<\/span><\/p>\n<\/li>\n<li>\n<p><span><strong>Muted Pink<\/strong><\/span><span>: A complementary tone adding warmth and femininity.<\/span><\/p>\n<\/li>\n<li>\n<p><span><strong>Neutral Beige<\/strong><\/span><span>: Providing balance and versatility across applications.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;5. Brand Application &#038; Deliverables&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|on||||||&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8df45aa4-2cf8-4175-a026-d5fd00078dec&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;1082px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"project-module module text project-module-text align- js-project-module e2e-site-project-module-text\">\n<div class=\"rich-text js-text-editable module-text\">\n<p data-pm-slice=\"1 3 []\"><span>To ensure brand consistency, I created a comprehensive brand system adaptable for various touchpoints, including:<\/span><\/p>\n<ul data-spread=\"false\">\n<li>\n<p><span>Website and social media assets<\/span><\/p>\n<\/li>\n<li>\n<p><span>Storefront signage and packaging<\/span><\/p>\n<\/li>\n<li>\n<p><span>Business cards and marketing collateral<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;46px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Final Product:&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;EB Garamond|800|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;40px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22,%22title_text_color%22%93}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Results and Impact&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|on||||||&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;1082px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"tree-child-wrapper\">\n<div class=\"project-module module text project-module-text align- js-project-module e2e-site-project-module-text\">\n<div class=\"rich-text js-text-editable module-text\">\n<div>\n<div>\n<p data-pm-slice=\"1 3 []\"><span>The rebrand successfully modernized Clothing Bar Boutique\u2019s identity while maintaining its core essence. The new visual system:<\/span><\/p>\n<ul data-spread=\"false\">\n<li>\n<p><span><strong>Enhanced brand recognition<\/strong><\/span><span> through a cohesive and visually appealing identity.<\/span><\/p>\n<\/li>\n<li>\n<p><span><strong>Strengthened customer engagement<\/strong><\/span><span> by creating a more inviting and stylish presence.<\/span><\/p>\n<\/li>\n<li>\n<p><span><strong>Provided flexibility<\/strong><\/span><span> across digital and print mediums for long-term brand consistency.<\/span><\/p>\n<\/li>\n<li>\n<p><span><strong>Elevated the boutique\u2019s perceived value<\/strong><\/span><span>, positioning it as a contemporary yet timeless fashion brand.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_heading title=&#8221;Key Learnings&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;&#8211;et_global_heading_font|700|on||||||&#8221; title_text_color=&#8221;gcid-83f0f885-132e-435d-9f1a-d77147b571c1&#8243; title_font_size=&#8221;35px&#8221; global_colors_info=&#8221;{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}&#8221;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; max_width=&#8221;1082px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<section class=\"page standard-modules\">\n<div class=\"page-content js-page-content\" data-context=\"pages\" data-identity=\"id:p671f21becb7d2f29362bdef62ca16b05969ceeae35449698f19f0\">\n<div id=\"project-canvas\" class=\"js-project-modules modules content\">\n<div id=\"project-modules\">\n<div class=\"project-module module tree project-module-tree js-js-project-module e2e-site-project-module-tree\">\n<div class=\"tree-wrapper valign-top\">\n<div class=\"tree-child-wrapper\">\n<div class=\"project-module module text project-module-text align- js-project-module e2e-site-project-module-text\">\n<div class=\"rich-text js-text-editable module-text\">\n<div>\n<div>\n<ul data-spread=\"false\" data-pm-slice=\"3 1 []\">\n<li>\n<p><span>The importance of balancing modern design trends with a brand\u2019s established identity.<\/span><\/p>\n<\/li>\n<li>\n<p><span>How strategic typography choices can create a sense of both structure and personality.<\/span><\/p>\n<\/li>\n<li>\n<p><span>The role of color psychology in shaping brand perception and customer experience.<\/span><\/p>\n<\/li>\n<li>\n<p><span>The value of creating a versatile brand system adaptable for multiple applications.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><span>This rebranding project reinforced my ability to create a cohesive, thoughtful visual identity that aligns with a brand\u2019s mission and audience. By merging strategy with design, I helped Clothing Bar Boutique elevate its presence in the fashion retail space.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/CBStyleGuide.png&#8221; title_text=&#8221;CBStyleGuide&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_text=&#8221;Back to Portfolio&#8221; button_alignment=&#8221;right&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;922582c8-22fa-453e-a4b4-ce5d353d566d&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_url=&#8221;https:\/\/chiarapravlik.fastlinks.ca\/index.php\/portfolio\/&#8221; button_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;none&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;492344f6-0838-4d86-85fa-907615fe95ae&#8221; max_width=&#8221;700px&#8221; global_colors_info=&#8221;{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22header_2_text_color%22%93}&#8221;]<\/p>\n<h2>Chiara Pravlik<br \/>Information Designer<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clothing Bar Boutique RebrandClothing Bar Boutique is a stylish, contemporary retail space that curates fashion-forward pieces while maintaining a warm and inviting brand presence. The goal of this rebrand was to modernize the boutique\u2019s visual identity, ensuring it reflected the brand\u2019s aesthetic, values, and personality. The updated branding aimed to enhance recognizability, create a cohesive [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-112","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":6,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/112\/revisions"}],"predecessor-version":[{"id":176,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/112\/revisions\/176"}],"wp:attachment":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/media?parent=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}