{"id":129,"date":"2025-02-13T23:34:56","date_gmt":"2025-02-13T23:34:56","guid":{"rendered":"https:\/\/chiarapravlik.fastlinks.ca\/?page_id=129"},"modified":"2025-02-20T09:14:58","modified_gmt":"2025-02-20T09:14:58","slug":"information-design-brochure","status":"publish","type":"page","link":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/information-design-brochure\/","title":{"rendered":"Information Design Brochure"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Project” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|gcid-c246323b-c8b2-49c6-9f39-04ad46e4997e 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/creative-director-12.jpg” parallax=”on” custom_margin=”5vw|5vw|5vw|5vw|true|true” custom_margin_tablet=”||||true|true” custom_margin_phone=”0%|0%|0%|0%|true|true” custom_margin_last_edited=”off|desktop” custom_padding=”6vw|6vw|6vw|6vw|true|true” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-1b3c32b3-47a7-43a2-aa95-46c707124d7b%22:%91%22background_color%22,%22background_color_gradient_stops%22,%22background_color%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-b11513af-1b2a-4de7-ba7d-a80ed7bd01a9%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22background_color_gradient_stops%22%93,%22gcid-c246323b-c8b2-49c6-9f39-04ad46e4997e%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.24.1″ _module_preset=”default” background_color=”rgba(214,231,238,0.95)” width=”100%” custom_padding=”6%|6%|6%|6%|true|true” scroll_vertical_motion=”0|50|50|100|1|0|-1″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”492344f6-0838-4d86-85fa-907615fe95ae” custom_margin=”||10px||false|false” global_colors_info=”{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Information Design Brochure<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”947px” global_colors_info=”{}”]<\/p>\n

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In this project, I designed an information brochure for Mount Royal University\u2019s Information Design program, aiming to connect with open studies students exploring their academic options. The project focused on applying principles of typography, layout, and audience-centered design.<\/span><\/div>\n<\/div>\n<\/div>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”123px” custom_margin=”-74px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”52px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”My Problem Statement” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_align=”center” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|500|||||||” text_text_color=”#000000″ text_font_size=”20px” max_width=”1082px” global_colors_info=”{}”]<\/p>\n

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How can I create an engaging, informative brochure that reflects MRU branding while appealing specifically to open studies students who may be considering the Information Design program?<\/span><\/em><\/div>\n<\/div>\n<\/div>\n
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[\/et_pb_text][et_pb_heading title=”The Process:” _builder_version=”4.27.4″ _module_preset=”default” title_font=”EB Garamond|800|||||||” title_text_align=”center” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”40px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Info” _builder_version=”4.23.2″ _module_preset=”default” custom_margin=”-63px|||||” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1. Building a Visual Language with Consistency” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” width=”99.9%” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

The first step in designing the brochure was applying MRU\u2019s branding through typography and consistent styling. Drawing from typography principles, I selected Avenir and Helvetica, keeping the fonts consistent to reflect MRU\u2019s visual identity. To ensure a professional, accessible look for open studies students, I used the 3 C\u2019s: consistency, correctness, and clarity. This created a cohesive reading experience where all details, from grammar to formatting, aligned seamlessly. This careful use of type and branding laid a strong foundation, establishing familiarity for students exploring MRU\u2019s Information Design program.<\/span><\/div>\n
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For example<\/strong>, in one section of the brochure, a consistent hierarchy differentiates section titles, headers, and body text. The headers are set in bold Avenir, while subtext uses regular Helvetica, creating a clear visual guide through each section without overwhelming readers.<\/span><\/em><\/div>\n

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To make my brochure informative yet visually compelling, I relied on layout principles, particularly hierarchy and grid systems. Hierarchy helped prioritize key messages, guiding readers from the program definition down to opportunities like study abroad, careers, and course requirements. The grid layout helped place each element with precision, creating a balanced, symmetrical design. By giving each section a clear place, I could make critical information easy to navigate, ensuring students knew exactly where to find the details they\u2019d need to make an informed decision.<\/span><\/div>\n
For example<\/strong>, the \u201cSkills\u00a0You’ll Gain\u201d section is positioned at eye level on the panel with a bolder header, making it easy to spot. The grid layout frames each section evenly, and the eye naturally follows the structure across the panels.<\/span><\/em><\/div>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/brochure22-1.png” title_text=”brochure22″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin=”82px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3. Connecting with Prospective Students” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

The brochure\u2019s design and tone were made with open studies students in mind\u2014those still figuring out\u00a0their academic path. Reflecting my own experiences as a transfer student, I designed the text to be welcoming yet professional, adding elements like connecting lines and chevrons to convey a sense of direction and unity while staying in line with MRU’s branding. This “connectedness” mirrors the journey many students are on, exploring fields until they find their academic home. I included a QR code to lighten the text load, inviting students to discover more about Information Design at their own pace. This approach helped create a brochure that is both informative and approachable.<\/span><\/div>\n
For example<\/strong>, the QR code links directly to MRU\u2019s Information Design program page. It sits in the corner of the panel, with an icon and brief call-to-action (\u201cLearn More\u201d), inviting readers to scan without distracting from the main content.<\/span><\/em><\/div>\n

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My brochure successfully presented the Information Design program at Mount Royal University in a clear and accessible way. Consistent typography and a clean layout ensured easy navigation, helping prospective students quickly grasp program details. Feedback praised its clarity, visual appeal, and user-friendly design, highlighting effective hierarchy and professional brand alignment.<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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Balancing information with visual clarity and cohesion was a major challenge, requiring multiple iterations and strategic content decisions. This project reinforced the importance of designing from the audience\u2019s perspective and honed my skills in typography, layout, and content placement. Working creatively within MRU\u2019s brand guidelines enhanced my understanding of how thoughtful design influences user engagement and information retention.\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n
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Chiara Pravlik
Information Designer<\/h2>\n

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Information Design Brochure In this project, I designed an information brochure for Mount Royal University\u2019s Information Design program, aiming to connect with open studies students exploring their academic options. The project focused on applying principles of typography, layout, and audience-centered design. How can I create an engaging, informative brochure that reflects MRU branding while appealing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-129","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":4,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/129\/revisions"}],"predecessor-version":[{"id":177,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/129\/revisions\/177"}],"wp:attachment":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/media?parent=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}