www.WiseTechCorp.ca<\/a> (<\/span>or click on the image below)<\/em><\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-20-at-1.38.31-AM.png” title_text=”Screenshot 2025-02-20 at 1.38.31 AM” url=”https:\/\/wisetechcorp.ca\/” use_overlay=”on” overlay_icon_color=”gcid-649cc733-e42a-4379-a110-56be4153271c” hover_overlay_color=”rgba(214,231,238,0.89)” _builder_version=”4.27.4″ _module_preset=”default” width=”69%” module_alignment=”center” global_colors_info=”{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22overlay_icon_color%22,%22overlay_icon_color%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n
Early Stage Wireframes<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/03\/Untitled-design-8.png” title_text=”Untitled design (8)” _builder_version=”4.27.4″ _module_preset=”default” width=”74%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4. Social Media Strategy” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” hover_enabled=”0″ global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}” sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
To build an authoritative and consistent online presence, I developed and manage Wise Tech Corp\u2019s social media strategy in collaboration with the digital marketing team. The strategy focuses on:<\/p>\n
Consistent Branding:<\/strong> Aligning visuals and messaging across LinkedIn, Instagram, and Facebook.
Engaging Content:<\/strong> Showcasing expertise through educational posts, service breakdowns, and leadership insights.
Community Building:<\/strong> Encouraging interaction through industry insights, Q&A-style content, and thought leadership.
Performance Tracking:<\/strong> Using analytics to measure engagement, refine content, and guide ongoing strategy decisions.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
Check out the social media pages with the handle @wisetechcorpyyc on all platforms!<\/p>\n
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While the full impact is still evolving, early results demonstrate clear improvements in brand cohesion, engagement, and overall credibility. A unified identity across the website and social platforms has positioned Wise Tech Corp as a more professional and trustworthy brand.<\/p>\n
The redesigned website has contributed to a stronger user experience, supporting increased interaction and time on site. In parallel, the social media strategy has begun driving consistent engagement and visibility, laying a strong foundation for long-term brand growth.<\/p>\n<\/div>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Final Thoughts” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n\n\n
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This project reinforced the importance of consistency across all digital touchpoints in building trust and credibility. It highlighted how user-centred design and clear messaging directly impact engagement and perception.<\/p>\n
Developing and executing a strategic social media presence further emphasized the role of content in translating complex services into accessible, value-driven communication. Overall, this experience demonstrated how an integrated approach to branding and digital strategy can strengthen market positioning and support long-term growth.<\/p>\n<\/div>\n
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Chiara Pravlik
Information Designer<\/h2>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Wise Tech Corp Reimagined: From Logo to Digital PresenceWise Tech Corp, a Managed IT Service Provider, sought a refreshed brand identity and an enhanced digital presence following a merger to establish a new brand identity, strengthen client connections, and establish credibility in the competitive tech industry. The goal was to modernize their visual identity, website, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-148","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":14,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/148\/revisions"}],"predecessor-version":[{"id":394,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/148\/revisions\/394"}],"wp:attachment":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/media?parent=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}