{"id":216,"date":"2025-04-07T19:08:21","date_gmt":"2025-04-07T19:08:21","guid":{"rendered":"https:\/\/chiarapravlik.fastlinks.ca\/?page_id=216"},"modified":"2025-04-21T01:38:32","modified_gmt":"2025-04-21T01:38:32","slug":"community-visual-identity","status":"publish","type":"page","link":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/community-visual-identity\/","title":{"rendered":"Community Visual Identity"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Project” _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”135deg” background_color_gradient_stops=”rgba(255,255,255,0) 0%|gcid-c246323b-c8b2-49c6-9f39-04ad46e4997e 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/02\/creative-director-12.jpg” parallax=”on” custom_margin=”5vw|5vw|5vw|5vw|true|true” custom_margin_tablet=”||||true|true” custom_margin_phone=”0%|0%|0%|0%|true|true” custom_margin_last_edited=”off|desktop” custom_padding=”6vw|6vw|6vw|6vw|true|true” locked=”off” collapsed=”on” global_colors_info=”{%22gcid-1b3c32b3-47a7-43a2-aa95-46c707124d7b%22:%91%22background_color%22,%22background_color_gradient_stops%22,%22background_color%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-b11513af-1b2a-4de7-ba7d-a80ed7bd01a9%22:%91%22background_color_gradient_stops%22,%22background_color_gradient_stops%22,%22background_color_gradient_stops%22%93,%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22background_color_gradient_stops%22%93,%22gcid-c246323b-c8b2-49c6-9f39-04ad46e4997e%22:%91%22background_color_gradient_stops%22%93}”][et_pb_row _builder_version=”4.24.1″ _module_preset=”default” background_color=”rgba(214,231,238,0.95)” width=”100%” custom_padding=”6%|6%|6%|6%|true|true” scroll_vertical_motion=”0|50|50|100|1|0|-1″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”492344f6-0838-4d86-85fa-907615fe95ae” custom_margin=”||10px||false|false” global_colors_info=”{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22header_2_text_color%22%93}”]<\/p>\n

Victoria Park: Community Identity System<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”947px” global_colors_info=”{}”]<\/p>\n

In this individual project, I developed a cohesive visual identity system for Victoria Park and applied it across print and digital formats, including a community newsletter, website mockup, and infographic poster\u2014highlighting the neighbourhood\u2019s history, culture, and revitalization.<\/p>\n

Role<\/strong>: Designer, Researcher, Writer<\/p>\n

Tools:\u00a0<\/strong>InDesign, Miro, Adobe Illustrator, Wix<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”123px” custom_margin=”-74px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”52px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”The Process:” _builder_version=”4.27.4″ _module_preset=”default” title_font=”EB Garamond|800|||||||” title_text_align=”center” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”40px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Info” _builder_version=”4.23.2″ _module_preset=”default” min_height=”5151.3px” custom_margin=”-63px|||||” custom_padding=”||0px|||” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”1. Community Research and Strategy” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

To begin, me and my team of 4 conducted background research on Victoria Park, a historic inner-city neighbourhood in Calgary. We examined:<\/p>\n

1. Demographics and local history<\/p>\n

2. Existing businesses, amenities, and cultural landmarks<\/p>\n

3. Tone and visuals from existing Calgary community branding<\/p>\n

4. Stakeholder needs, such as attracting new residents, promoting small businesses, and unifying the neighbourhood\u2019s visual presence<\/p>\n

This informed the tone, messaging, and design language I would later develop. To view our research,\u00a0 click the image below!<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/imagesforport.png” title_text=”imagesforport” url=”https:\/\/miro.com\/app\/board\/uXjVLtS1p8U=\/?userEmail=cprav062@mtroyal.ca&track=true&utm_source=notification&utm_medium=email&utm_campaign=add-to-team-and-board&utm_content=go-to-board&lid=6wzznu0o8wz9″ url_new_window=”on” use_overlay=”on” overlay_icon_color=”gcid-649cc733-e42a-4379-a110-56be4153271c” hover_overlay_color=”rgba(214,231,238,0.89)” _builder_version=”4.27.4″ _module_preset=”default” width=”69%” module_alignment=”center” global_colors_info=”{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22overlay_icon_color%22,%22overlay_icon_color%22%93}”][\/et_pb_image][et_pb_heading title=”2. Identity System Development” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

Using insights from ethnographic and visual research, I developed a cohesive visual identity system for Victoria Park that reflects its transformation from industrial roots into a thriving, connected, and creative neighbourhood.<\/p>\n

Key elements include:<\/strong><\/em><\/p>\n

Wordmark<\/strong>: A bold, contemporary serif with exaggerated forms and varied letter widths, inspired by vintage signage and modular brickwork to reflect the neighbourhood\u2019s layered personality and ongoing transformation.<\/p>\n

Colour<\/strong> Palette<\/strong>: Earthy reds, deep navy, and golden ochre to reflect history, vibrancy, and energy<\/p>\n

Typography<\/strong>: Recoleta and Poppins used to strike a balance between expressive character and clear communication<\/p>\n

Graphic<\/strong> Language<\/strong>: Botanical illustrations, geometric patterns, and a sepia-toned image treatment reflect the area’s ongoing growth and layered identity<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”2011px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/3.png” title_text=”3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/4-2.png” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/5-2.png” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/6-2.png” title_text=”6″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”2011px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/7-1.png” title_text=”7″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/8.png” title_text=”8″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/9.png” title_text=”9″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/10.png” title_text=”10″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”3. Community Newsletter (6-page layout)” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

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The newsletter served as a print application of the identity system and a tool to inform and engage residents.<\/p>\n

Design Priorities:<\/strong>
– Multi-column grid for strong typographic structure<\/p>\n

– Custom-designed icons and photo treatments<\/p>\n

– Use of white space and alignment to create a sense of openness<\/p>\n

– Integration of community stories, a calendar, and local highlights<\/p>\n

Each spread was carefully planned to maintain hierarchy, contrast, and rhythm while showcasing real, research-based content.<\/p>\n

Click here to view a PDF of the newsletter and check it out yourself!<\/a><\/p>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”2011px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/4-1.png” title_text=”4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/6-1.png” title_text=”6″ src_tablet=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/6-1.png” src_phone=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/6-1.png” src_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/5-1.png” title_text=”5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”2011px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/vpnewsletter.png” title_text=”vpnewsletter” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/newsleterrvp.png” title_text=”newsleterrvp” src_tablet=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/newsleterrvp.png” src_phone=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/newsleterrvp.png” src_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”4. Website Design and Development” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

Next, I designed a neighbourhood website homepage to show how the identity could scale digitally.<\/p>\n

Key features:<\/strong>
– Hero section with Victoria Park imagery and tagline<\/p>\n

– Event calendar, business directory, and community updates<\/p>\n

– Responsive layout emphasizing accessibility and navigation clarity<\/p>\n

– Continuity with the newsletter\u2019s typography and color use<\/p>\n

This step emphasized digital cohesion and usability.\u00a0Click on the image below to visit my website! Or follow this link:\u00a0<\/strong>https:\/\/vicparkdistrict.wixsite.com\/my-site-2<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/imagesforport-1.png” title_text=”imagesforport (1)” url=”https:\/\/vicparkdistrict.wixsite.com\/my-site-2″ url_new_window=”on” use_overlay=”on” overlay_icon_color=”gcid-649cc733-e42a-4379-a110-56be4153271c” hover_overlay_color=”rgba(214,231,238,0.89)” _builder_version=”4.27.4″ _module_preset=”default” width=”69%” module_alignment=”center” global_colors_info=”{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22overlay_icon_color%22,%22overlay_icon_color%22%93}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”5. Infographic Poster” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”8df45aa4-2cf8-4175-a026-d5fd00078dec” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

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Theme<\/strong>: \u201cA Neighbourhood in Motion\u201d<\/p>\n

This data-driven poster explores the evolving identity of Victoria Park through the lens of its young, mobile, and highly connected community. Using census-based data on housing, mobility, and lifestyle, the piece translates key insights into engaging infographics that reflect the neighbourhood\u2019s momentum and transformation.<\/p>\n

Designed for public display, the poster uses bold typography, a cohesive grid system, and elements from the Victoria Park visual identity system to create a clear visual narrative. The goal was to bring the brand to life through accessible, community-centered storytelling grounded in real data.<\/p>\n

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[\/et_pb_text][et_pb_image src=”https:\/\/chiarapravlik.fastlinks.ca\/wp-content\/uploads\/2025\/04\/imagesforport-2.png” title_text=”imagesforport (2)” show_in_lightbox=”on” use_overlay=”on” overlay_icon_color=”gcid-649cc733-e42a-4379-a110-56be4153271c” hover_overlay_color=”rgba(214,231,238,0.89)” _builder_version=”4.27.4″ _module_preset=”default” width=”69%” module_alignment=”center” global_colors_info=”{%22gcid-649cc733-e42a-4379-a110-56be4153271c%22:%91%22overlay_icon_color%22,%22overlay_icon_color%22%93}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Results and Impact” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

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The final identity system successfully reflected Victoria Park\u2019s character\u2014a balance of historic charm and modern urban life. It was applied consistently across a multi-page newsletter, a website mockup, and a large-format poster. Each deliverable demonstrated how a unified visual language can strengthen community engagement and recognition. Feedback from peers and instructors noted the clarity of the layout, strong typographic hierarchy, and thoughtful use of graphic elements.<\/p>\n

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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Final Thoughts” _builder_version=”4.27.4″ _module_preset=”default” title_font=”–et_global_heading_font|700|on||||||” title_text_color=”gcid-83f0f885-132e-435d-9f1a-d77147b571c1″ title_font_size=”35px” global_colors_info=”{%22gcid-83f0f885-132e-435d-9f1a-d77147b571c1%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” text_text_color=”#000000″ max_width=”1082px” global_colors_info=”{}”]<\/p>\n

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This project reinforced the importance of combining creative storytelling with accessible, functional design\u2014especially when designing for real communities. I learned how to build and apply a flexible visual identity system grounded in research, and how to maintain consistency across print and digital formats. It also deepened my understanding of how strategic design can communicate values, foster pride, and create a stronger sense of place.<\/p>\n

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Chiara Pravlik
Information Designer<\/h2>\n

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Victoria Park: Community Identity SystemIn this individual project, I developed a cohesive visual identity system for Victoria Park and applied it across print and digital formats, including a community newsletter, website mockup, and infographic poster\u2014highlighting the neighbourhood\u2019s history, culture, and revitalization. Role: Designer, Researcher, Writer Tools:\u00a0InDesign, Miro, Adobe Illustrator, WixTo begin, me and my team […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-216","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":8,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/216\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/pages\/216\/revisions\/306"}],"wp:attachment":[{"href":"https:\/\/chiarapravlik.fastlinks.ca\/index.php\/wp-json\/wp\/v2\/media?parent=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}